Classic Mistake

Raju Narisetti, svp of strategy at News Corp.

If you’re going to base your entire business on advertising, we all know how the story ends. Growth in digital audience does not equal growth in revenue. That was a classic mistake in digital we all made: thinking we could grow the audience significantly, and somewhere along the way we’ll make more money digitally than we make in print. That has turned out to be completely not true.

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